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24
Nov

Choose your colours: what international sellers need to know

Choose your colours: what international sellers need to know

One of the most interesting aspects of developing a company brand is choosing your colours and logo. But have you thought about the implications of your choices when marketing internationally? As an exporter it’s important to be aware that language and culture influence perceptions of and attitudes to colours. It will serve you well to choose your colours wisely.

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14
Nov

Three things every business should know about

Three things every business to know about

Whatever stage of development your business is at there's never been a better time to think globally than right now. All the research shows that businesses that export are more resilient, robust, agile and profitable and 85% of companies say exporting has led to a level of growth not otherwise possible.

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10
Nov

Six ways to make selling online a success

Six ways to make selling online a success

45% of online shoppers buy goods from overseas stores, which demonstrates the vast potential for international online sales. If you’re selling internationally through your own website rather than an e-marketplace you could be missing a trick. This is the opinion of Karl Susol, team leader of the north west international trade team.

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