Manchester was awarded the title of ‘Best UK Youth Destination’ at the 2014 British Youth Travel Awards last week, beating off stiff competition from runners-up Liverpool and York.
Held on Thursday, 4 December at Westfield London and co-ordinated by the British Educational Travel Association (BETA), almost 200 industry guests gathered to hear the results of the awards, which celebrate achievement in the youth, student and education travel industry.
Unlike the majority of awards, which were judged by a panel, Manchester’s ‘Best UK Youth Destination’ award was achieved through a vote by travel industry professionals demonstrating a widespread appreciation for the city.
Andrew Stokes, chief executive of Marketing Manchester who collected the award, said: “I’m absolutely delighted that Manchester has won the ‘Best UK Youth Destination Award. It is a wonderfully vibrant city which perfectly caters for the youth market; bursting with culture, sport and a diverse nightlife economy, whilst remaining incredibly good-value with many free and low-cost attractions and activities to enjoy.
“Combine this with that fact that the city is also home to one of Europe’s largest student campuses and some of the most applied to universities in the UK and it’s clear why Manchester stands out as a must-visit destination for young people and students.”
Emma English, BETA’s executive director said “The British Youth Travel Awards are now a well-recognised and much sought after industry accolade. With the exception of the destination categories, which are voted by industry stakeholders, these awards are not a popularity contest. Over a 6 week period we received a record number of high quality and professional submissions from UK based organisations, all of which were painstakingly reviewed by our expert panel of judges.”