Tuesday, September 25, 2018 - Churchgate House, 56 Oxford Street, Manchester, M1 6EU
Calling all North West based online sellers. The Growth Company in partnership with the Department for International Trade (DIT) North West is organising a half-day workshop to help you find international customers in China.
China is the world’s largest market for online sales (710m internet users) and mobile sales are key with 630m mobile users.
UK companies need to understand China’s digital landscape, how much it contrasts to that of the UK and Western markets, the opportunities and challenges it presents, and how they can manage it.
What we can offer
Join us at this exciting event to develop an understanding of the Chinese retail and ecommerce landscape, how to protect your brand, build engagement, and what to bear in mind when planning your approach. With a panel of experts and opportunity for questions and answers this unique opportunity should not be missed.
Thursday, October 4, 2018 - Castle Green Hotel, Castle Green Lane, Kendal, Cumbria, LA9 6RG
The use of agents and distributors to enter international markets is common. But is it the best method for you? And if it is, how can you build and manage a network of these trade multipliers?
This interactive workshop, delivered by Tony Brown, International Trade Adviser, will provide background theory and practical advice in this business critical area.
The topics covered will include:
Tuesday, November 6, 2018 - Leyland Golf Club, Wigan Road, Leyland, PR25 5UD
On their computer. On their smartphone. On their tablet. Ask any hugely successful business, the secret to marketing your product or service is being everywhere your customers are – and once you reach them, you have to serve content that meets their needs and expectations.
This masterclass will cover both country-specific and global trends, how to manage language and culture differences across your website, tools and techniques for market research and, most importantly of all, how to ensure success by planning digital marketing campaigns that provide a return on investment.Book Now
Tuesday, November 13, 2018 - DW Stadium, Loire Drive, Robin Park, Wigan, WN5 0UZ
Marketing research is the first and one of the most vital steps for any organisation considering entering a new market. This intensive half-day course is an invaluable introduction to the process of planning and conducting marketing research overseas.
This course is designed to train individuals in the important discipline and practice of market research, whether their organisations are:-
What will the event cover?
All participants will be provided with a market research project planning guide - five single page 'check-list' exercises which can be used to help you plan a research project. Delegates regularly comment that these will help them greatly when they get back to their office and start to implement the ideas learnt during the workshop.Book Now