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Events

Selling Online to Chinese Consumers

Tuesday, September 25, 2018 - Churchgate House, 56 Oxford Street, Manchester, M1 6EU

Calling all North West based online sellers. The Growth Company in partnership with the Department for International Trade (DIT) North West is organising a half-day workshop to help you find international customers in China.

Why China?
China is the world’s largest market for online sales (710m internet users) and mobile sales are key with 630m mobile users.
UK companies need to understand China’s digital landscape, how much it contrasts to that of the UK and Western markets, the opportunities and challenges it presents, and how they can manage it.

What we can offer
Join us at this exciting event to develop an understanding of the Chinese retail and ecommerce landscape, how to protect your brand, build engagement, and what to bear in mind when planning your approach. With a panel of experts and opportunity for questions and answers this unique opportunity should not be missed.

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You Can Export: How to manage Agents and Distributors

Thursday, October 4, 2018 - Castle Green Hotel, Castle Green Lane, Kendal, Cumbria, LA9 6RG

The use of agents and distributors to enter international markets is common. But is it the best method for you? And if it is, how can you build and manage a network of these trade multipliers?

This interactive workshop, delivered by Tony Brown, International Trade Adviser, will provide background theory and practical advice in this business critical area.

The topics covered will include:

  • The difference between agents and distributors
  • Other possible routes to market
  • How to find the right agents and distributors for your business
  • What to consider before appointment – what are the predictors for success?
  • What should be included in an agreement?
  • How do you set targets?
  • How do you manage your network and motivate them?
  • Terminating an agreement without getting sued.

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You Can Export: Online marketing to maximise export sales

Tuesday, November 6, 2018 - Leyland Golf Club, Wigan Road, Leyland, PR25 5UD

On their computer. On their smartphone. On their tablet. Ask any hugely successful business, the secret to marketing your product or service is being everywhere your customers are – and once you reach them, you have to serve content that meets their needs and expectations.

This masterclass will cover both country-specific and global trends, how to manage language and culture differences across your website, tools and techniques for market research and, most importantly of all, how to ensure success by planning digital marketing campaigns that provide a return on investment.

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You Can Export: An Introduction to Export Market Research

Tuesday, November 13, 2018 - DW Stadium, Loire Drive, Robin Park, Wigan, WN5 0UZ

Marketing research is the first and one of the most vital steps for any organisation considering entering a new market. This intensive half-day course is an invaluable introduction to the process of planning and conducting marketing research overseas.

This course is designed to train individuals in the important discipline and practice of market research, whether their organisations are:-

  • considering exporting for the first time; or
  • determining a strategy for entry into new overseas markets.

What will the event cover?

  • an insight into the practical benefits of undertaking marketing research;
  • an outline of how delegates can prepare a research project plan which will in turn encourage a strategic approach to developing their international business;
  • some 'real knowledge' that delegates can take away and use in their companies - including a model for effective and time-saving desk research using the internet;
  • an introduction to the key concepts which are important when visiting an overseas market to conduct research;
  • some pointers to use in selecting and commissioning external research agencies.

All participants will be provided with a market research project planning guide - five single page 'check-list' exercises which can be used to help you plan a research project. Delegates regularly comment that these will help them greatly when they get back to their office and start to implement the ideas learnt during the workshop.

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