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Raising Manchester's Profile

In support of the Greater Manchester Strategy, we aim to improve the perceptions of Greater Manchester nationally and internationally as a leading business, leisure and learning destination; to attract visitors and investors, grow a highly skilled workforce and drive sustainable economic growth.

We are responsible for developing the Manchester brand, focusing on the contemporary and traditional strengths of Greater Manchester’s culture.

Our remit is to increase the interest in, and visitors to Manchester, by positioning the city-region as a vibrant international destination, which acts as a gateway to the UK.

Through the services of Marketing Manchester and MIDAS, we ensure that Manchester is further established as one of Europe's leading business destinations, whilst also supporting the enhancement of the tourism product in Greater Manchester through the development of its tourism infrastructure.

The businesses within the group that support this work are:

Marketing Manchester

Marketing Manchester does what it says on the tin - promoting Manchester to both the wider UK and internationally.

Visit Manchester

Visit Manchester is the driving force behind strategic leadership, guidance and advice on enhancing tourism and the visitor economy in Greater Manchester.

Manchester-China Forum

This business-led initiative aims to develop fruitful relationships and increase commercial connectivity between Greater Manchester and China.