The Growth Company shortlisted for Prolific North award

The Growth Company (GC) and partners MC2 and Social Communications have been nominated in the ‘Best Response to Change’ category in the Prolific North Marketing Awards for their #HereforBusiness campaign.  

This campaign, launched in March 2020, provided access to advice, guidance, resources and finance for businesses impacted by the COVID-19 pandemic, eventually receiving over 29,000 business enquires and reaching over four million people. Janine Smith, Director of GC Business Growth Hub said:  

“This nomination follows on the heels of our Gold Award for Best Covid Recovery campaign at the CIPR Pride Awards last month. This external endorsement is testament to the individuals who came together quickly and worked extremely hard to ensure that the local business community knew where to turn when the pandemic hit.” 

The Growth Company quickly established a Covid-19 microsite, extended their enquiry line capacity and opening times and began surveying local businesses to understand the scale of the challenge. Partnering with stakeholders including Greater Manchester Combined Authority, Transport for Greater Manchester and the GM Health and Social Care Partnership, GC led on all business communications across the city-region, to ensure businesses were resilient, whilst adhering to changing guidance. Janine added:  

“The #HereForBusiness campaign will benefit businesses for years to come, as we know a lot of impacts from the pandemic are yet to be felt. We’re not resting on our laurels; we are already working on new campaigns to provide long-term support and I urge any business to get in touch with their local growth hub to consider their long-term resilience planning.” 

The winners will be announced at an in-person ceremony at The Queens Hotel in Leeds on Thursday, 25th November.