New GBIP in USA - South by Southwest (SXSW)

  • Wednesday, November 5, 2025
  • Posted By The Growth Company

Innovate UK is inviting ambitious innovative companies to participate in its Global Business Innovation Programme (GBIP).

Applications are welcomed from creative industries businesses, ready to collaborate internationally, innovating beyond proof of concept in the following areas:

  • Music Technology
  • Film & TV
  • Video Games
  • Advertising & Marketing Technologies

This programme presents the UK creative industries with an opportunity for significant global growth.

Preference will be given to the Creative Catalyst cohort awardees (Creative Catalyst, Creative Industries Fund, Audience of the Future, SMART/Fast Start and Create Growth Programme). The intention is to have an equal split of (i) Creative Catalyst cohort awardees, and (ii) UK creative companies that have not yet received an award.

Why USA?

Austin is home to the annual South by Southwest (SXSW) Conference. It provides an opportunity for the creative global community to come together to learn cutting edge ideas, form partnerships, discover new technologies and network with other professionals who share a similar appetite for creative innovation.

This year, SXSW celebrates its 40th year with a re-imagined experience. The conference, film & TV and music festivals will run concurrently for the first time. 2026 sees the debut of dedicated clubhouse venues for Innovation, Film & TV and Music related industries to facilitate networking and connections.

The event features conference sessions, networking and mentor events, film festival screenings, music festival showcases, brand activations and much more.

Key dates

Application deadline – Friday 14th November 2025 at 2pm
Application outcome – Thursday 4th December 2025
Get ready workshop – Wednesday 28th & Thursday 29th January 2026
Market visit – Wednesday 11th to Tuesday 17th March 2026
Exploit the opportunity workshop – Wednesday 10th June 2026

Find out more and apply