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New podcast series aims to inspire North West businesses to achieve international growth

  • Tuesday, October 13, 2020
  • Posted By The Growth Company

The 'Inspiring International Potential' podcast series offers essential insights on internationalisation within specific markets and sectors.

The timely series launches on 6 October, as businesses and markets across the globe continue to feel the impact of COVID-19, and with significant changes to European trade likely over the next 12 months.

Five episodes in series one cover the following topics:

  • Middle East
  • India
  • Chemical sector
  • Healthcare sector
  • International SEO

Each features international trade specialists sharing advice and insights, helping businesses across the North West region to make informed decisions on the next steps in their international growth journeys.

The GC International Trade team of expert advisers have been supporting businesses throughout the COVID-19 pandemic, with webinars and virtual events offering diverse insights into mitigating the impact of lockdown.

Debra Burrows, Head of International Trade at the Growth Company, said: "These are challenging times for any business; but the COVID-19 pandemic has presented specific issues for those trading overseas, where local lockdowns and regulatory issues have created a lot of disruption and uncertainty.

"Many businesses are now trading again after accelerating their digital transformation through support from our advisers. We’ve also seen some local businesses thrive by focusing on international trade while their domestic markets have slowed down.

"Before growing a business internationally, it’s essential to take informed steps based on knowledge, research and strategic planning, which is why the insights from this new podcast series form a key part of our work to boost international growth.

"Through Inspiring International Potential, we want to give North West businesses real confidence in their ability to make the most of the opportunities that are out there – especially during such challenging economic times."

To find out more about the Inspiring International Potential podcast or to talk to one of GC International Trade’s expert advisers for more insights, advice and support, visit