New GBIP in USA - Digital Health
- Thursday, April 24, 2025
- Posted By The Growth Company
Innovate UK seeks up to 15 ambitious UK small businesses (with under 250 employees) who want to explore digital health opportunities in the USA.
Applications are invited from businesses developing innovative digital health, AI, data driven and emerging technologies in the following areas:
To apply, you must be a UK based innovation-led company with ambitions to grow and internationalise, with fewer than 250 employees. The application must be led by a CEO, Founder or senior decision maker who is able to attend and complete all activities. Please note: applications cannot be considered from businesses who have been accepted onto previous years’ Self Driven Healthcare/Digital Health USA Global Business Innovation Programmes.
Why the USA?
According to a recent McKinsey & Company article, realignment of the US healthcare system is being accelerated to better address the population’s chronic-disease burden. This transformation is prompted by changes in consumer preferences, technology adoption, policy direction, reimbursement, and investor appetite. Consumers are demanding greater access to care and a more seamless experience. Virtual health has experienced substantial growth since the pandemic, with the numbers of telehealth visits in October 2021 remaining more than 1,300% higher than before the pandemic. Advances in medical technology, including wearable devices, are seen as creating self-service opportunities that can also reduce the number of patient touchpoints needed to deliver care. Technologies such as remote patient monitoring support the blending of automated, virtual, and home-based care delivery, which could extend the time between clinical touchpoints and detect health issues earlier. Spending on home or remote care could grow to an estimated $265 billion or more by 2025. Healthcare remains a top-three investment area, with more than 10% of committed funds in 2021 earmarked for healthcare.
Key dates
Briefing event: 13 May 2025, 4-5pm UK time.
Applications close 8 June 2025.
Get ready workshop: 17 – 18 September 2025
Visit the market: 18 – 24 October 2025
Exploit the opportunity workshop: 22 January 2026